2020-2021 Catalog

COM 316 Communication Research Methods and Ethics (SS)

Evaluating the impacts of media and their messages is important when producing and consuming media. This course helps students develop an understanding of research methodologies, as well as learn how to interpret the data and statistics used in communications research and how research affects media outcomes. Conducting and presenting research also involves ethical choices and issues, and this course helps students develop a practical understanding of ethical decision-making in the research process, in professional communication practices, in publishing using new technologies, and in consuming media.