2020-2021 Catalog

COM 418 Public Relations (HU)

This course investigates the development of ethical public relations practices in an environment of evolving social technology and information overload. A solid foundation in the fundamental principles and practices of public relations will prepare students to create a well-researched portfolio of public relations products, including strategic and crisis management plans and materials for promotional, informational, and fundraising purposes in a variety of traditional, online, and new technology venues.