2020-2021 Catalog

DBA 615 Organizational Identity and Culture

In this course students are asked to examine the human side of an organization to understand its culture and the impact that it has on efficiency. Students will select organizations and investigate how well the cultural factors are helping or hindering the members of the organization as they attempt to meet their stated goals and objectives. Students will also analyze factors that impact customer loyalty, brand perception, organizational identity, and will demonstrate how they are impacted by the human side of the organization. At the end of this course, students will be able to state cultural improvements that lead to organizational efficiency by looking at the links between cultural factors within the organization as well as key stakeholders' perceptions.