2019-2020 Catalog

Business Administration, Bachelor of Science

City University of Seattle’s BSBA is designed to cultivate highly competent analytical thinkers, decision makers, and innovative problem solvers in administrative roles who can operate effectively within a VUCA world. Infused with simplicity, applicability, and timeliness, the contents of the program are developed to equip students with essential management skills that align strongly with the existing and emerging demands of what the World Economic Forum has described as the Fourth Industrial Revolution. Growing trends in artificial intelligence (AI), the internet of things, automation, big data, and cloud computing technologies are driving this dramatic transition. These knowledge areas and trends are no longer futuristic concepts or desired skills; they are our reality and professionals who understand and utilize them will be more valued.

The increasing complexity and uncertainty within the business environment renders the decision making process an almost impossible task. The BSBA’s core courses address this vital challenge by familiarizing students with relevant concepts and practices in business fundamentals and in emerging technologies and markets in a synergistic manner. This generative integration enables students to master the art of “making decisions under uncertainty” by becoming competent in concepts including experimentation and organizational learning, strategic management, engineering complex systems, trend analysis, extracting patterns of behavior from large datasets, market forecasting, and automation of processes and judgment. In addition, course designers and instructors prioritize the transformation of complex developing subjects such as AI into highly comprehensible and applicable knowledge to ensure the program is not exclusive to a specific group of students.

Students can select from a number of applicable and trending emphasis areas to expand the knowledge gained in the core courses. The emphasis areas include Data Analytics for Business Decision Making, Engineering Self-Organization, Management, Project Management, Specialized Study, and Electives. The BSBA provides promising options to its graduates by preparing them for higher levels of education (e.g., MBA and DBA) and by strengthening their foundation in subjects that secure success in a wide range of professional settings.

The Bachelor of Science in Business Administration will prepare students to:

  • Demonstrate proficiency in primary and secondary business activities.
  • Leverage technology for competitive advantage.
  • Deliver powerful presentations and effective business writing for diverse audiences.
  • Contribute to a successful team by incorporating leadership, conflict resolution, and collaboration skills.
  • Propose strategies to succeed in global business and recommend improvements that align with the company’s goals and culture.
  • Access and evaluate relevant information to guide business decisions.
  • Apply ethical principles when conducting and evaluating business.
  • Analyze and apply sustainable business practices.

United States

Total Required Credits (180 Credits)

Lower-Division Requirements (90 Credits)

*** This program requires MATH 138 (College Algebra) or higher

Upper-Division Requirements (90 Credits)

Foundations of Business Operations Core (25 Credits)

BUS 310Business Communications (HU)

5

BUS 315Financial Accounting

5

BUS 317Finance

5

BUS 320Technology and Operations Management

5

BUS 330Economic Analysis for Business Decisions (SS)

5

Emerging Technologies, Methods, and Markets Core (20 Credits)

BUS 420Artificial Intelligence (AI) Business Applications

5

BUS 424Fundamentals of AI

5

BUS 426Business Analytics for Decision Making (NS)

5

BUS 430Marketing and Competitive Analysis

5

Organizational Systems, Complexity, and Strategy Core (20 Credits)

BUS 300Business Dynamics

5

BUS 402Managing Organizational Systems and Complexity

5

BUS 304Organizational Behavior and Leadership (SS)

5

BUS 495Strategic Management

5

Upper Division Electives (25 Credits)

Emphasis Area (25 Credits)

Choose one of the emphasis areas listed below:

Data Analytics for Business Decision Making Emphasis

Data Analytics for Business Decision Making Emphasis extends key topics in the core technology courses to help students enhance their practical knowledge of advanced techniques in artificial intelligence and business analytics. Courses in this category enable students to generate data-driven decision-making solutions for achieving and maintaining market differentiation by unlocking the value in their proprietary data. In particular, students gain the capacity to identify and harness the hidden insights (i.e., patterns) within massive amounts of data generated through social networking channels and internal business processes that are otherwise impossible to discern. This cohesive body of knowledge and skills is applicable to a variety of business functions, such as customer relationship management, marketing, human resource management, organizational management, and project management.

BUS 440Introduction to Data Science

5

BUS 442Advanced Tools in Business Analytics

5

BUS 444Predictive and Prescriptive Analytics

5

BUS 446Data Visualization and Dashboards

5

BUS 448Strategic Decision Making Under Uncertainty

5

Engineering Self-Organization Emphasis

The Engineering Self-Organization Emphasis familiarizes students with key concepts that play a direct role in the creation and management of modern companies, such as Amazon, Facebook, Google, Netflix, and Uber. A common element among these firms involves their distinct ability to develop structures that facilitate self-organizing exchange of information and/or products in the absence of a hierarchical control over operations. Accordingly, courses in this category help students:

  • Understand and analyze complex systems in terms of how interactions of a system’s agents give rise to patterns of behavior at the macro level (e.g., buying a specific product);
  • Design structures and conditions that guide the formation and evolution of collective behaviors (e.g., providing recommendations based on what communities of like-minded customers have purchased);
  • Gain knowledge of sophisticated tools and concepts to develop decentralized models of management that strongly align with today’s nature of business;
  • Position their company structurally to gain from uncertainty and chaos (i.e., building an evolving enterprise); and
  • Cultivate ideas and generate innovative solutions using low-risk trial-and-error learning and evolutionary processes.

Students with the above skill sets and knowledge are in high demand across a variety of sectors within firms and can also operate as successful entrepreneurs and small business owners because they are able to match the complexity of their company and solutions with the complexity of the environment.

BUS 450Introduction to Complexity

5

BUS 452Antifragility: Gaining from Chaos and Uncertainty

5

BUS 454Evolutionary Engineering

5

BUS 456The Self-Organizing Enterprise

5

BUS 458Meta-Conditions: Evolving Desired Collective Behaviors

5

Management Emphasis

The Management Emphasis is designed for students wishing to pursue a variety of management positions within strategic and tactical divisions of companies. Courses in this category help students gain a strong strategic vision and mindset. This is achieved by learning how to analyze organizations in terms of structures and systems to identify change and new alignments that maximize the fit between internal capacities (e.g., teams, processes, and resources) and the environment’s demands. A key objective of this emphasis is to cultivate managers, entrepreneurs, and small business owners who can create and sustain a competitive advantage and manage their business in new and unique ways. Accordingly, students learn about a wide range of markets and business scenarios; acquire analytical and problem-solving skills; become proficient in negotiation and conflict resolution; and master innovative decision-making and entrepreneurial thinking through cross-pollinating ideas. The above skills can be applied to a career in consulting, personnel management, strategy and innovation, global and small business, entrepreneurship, organizational behavior and leadership, change management, healthcare, project management, and operations and production.

PM 444Negotiation and Competitive Decision Making

5

BUS 462Strategic Consulting

5

BUS 464Design of Effective Teams and Organizations

5

BUS 466Entrepreneurship and Small Business Management

5

PM 401Introduction to Project Management

5

Project Management Emphasis

The Project Management (PM) emphasis augments the core curricula with a solid foundation in how to organize, lead, and schedule projects in a variety of disciplines. Courses in this category are informed by principles of system dynamics and by the Project Management Institutes’ (PMI©) Body of Knowledge (PMBOK®). This integrated and multidimensional design enables students to understand, analyze, and guide the nonlinear behavior of organizational systems while managing operations and project tasks. Students gain distinct skills in micro and macro approaches to Project Management by learning about the applications of key knowledge areas including systems thinking, systems archetypes, change and risk management, scheduling and cost management, PM toolbox, strategic decision-making, and art of negotiation. All of the Project Management courses qualify for PMI’s Professional Development educational/training Units (PDU®), which are a crucial qualification part of PMI’s coveted Project Management Professional (PMP®) certification. Demand for Project Managers continues to grow domestically and globally in a wide range of industries including aerospace, IT, software, construction, finance, manufacturing, healthcare, energy, production, and telecommunications.

PM 401Introduction to Project Management

5

PM 442Introduction to System Dynamics

5

PM 444Negotiation and Competitive Decision Making

5

PM 404Project Scheduling and Cost Management

5

PM 406Project Risk and Change Management

5

Specialized Study Emphasis

The Specialized Study emphasis consists of five courses taken in a specific content area. Coursework may be completed through independent study, current course offerings, or developed for a specific industry or organizational setting. The Specialized Study emphasis is proposed by the student and approved by the Program Director prior to registration.

Europe

Total Required Credits (180 Credits)

Lower-Division Requirements (90 Credits)

Required Lower Division Courses (45 Credits)

ENG 102English Composition II (HU or CC)

5

 

MATH 138College Algebra (CM or NS)

5

(or)

MATH 141Precalculus (CM or NS)

5

(or)

MATH 151Calculus (CM or NS)

5

 

SSC 220Principles of Microeconomics (SS)

5

SSC 221Principles of Macroeconomics (SS)

5

MTH 110Introduction to Statistics (NS)

5

1 SCI CourseStudent’s Choice

AC 215Fundamentals of Accounting

5

CS 201Information Technologies for Managers

5

MG 201Introduction to Functions of Management

5

Lower Division Electives (45 Credits)

Upper-Division Requirements (90 Credits)

Undergraduate Core (20 Credits)

BC 301Critical Thinking (HU)

5

BC 302Professional Communication (HU)

5

BC 303Statistics (NS)

5

BC 306Ethics and Leadership (SS)

5

Business Core (45 Credits)

BSC 401Interpretation of Financial Statements

5

BSC 402Financing Organizations

5

BSC 403Legal Issues in the Workplace

5

BSC 407The Effective Organization

5

BSM 405Operations Management

5

BSM 495Business Strategy

5

INT 302International Economics (SS)

5

IS 330Information Systems

5

MK 300Principles of Marketing

5

Emphasis Area (25 Credits)

Choose one of the emphasis areas listed below:

General Management Emphasis

The General Management emphasis is designed for students wishing to pursue a variety of management positions within organizations. This emphasis expands a student’s core knowledge of today’s business environment to include issues such as operations, the impact of the global business environment, and project planning.

BSC 400Decision Modeling and Analysis (NS)

5

BSM 404International Business

5

PM 401Introduction to Project Management

5

Choice of two Approved Electives

Human Resource Management Emphasis

The Human Resource Management emphasis provides students with a solid foundation in general business as well as human resource fundamentals. Employment law, strategic management of human resources, employee relations, and employee benefits are a vital part of this degree.

HR 405Strategic Management of Human Resources

5

HR 406Employee Relations

5

HR 407Employment Law

5

HR 411Employee Benefits

5

HR 440Human Resource Development

5

Individualized Study Emphasis

The Individualized Study emphasis consists of five courses taken in a specific content area. Coursework may be completed through independent study, current course offerings, or developed for a specific industry or organizational setting. The Individualized Study emphasis is proposed by the student and approved by the Program Director prior to registration.

Information Systems Management Emphasis

The Information Systems Management emphasis is designed for those students wishing to pursue information management positions in organizations. This emphasis provides students with the broad technical basis needed to make management decisions related to technology.

PM 401Introduction to Project Management

5

IS 308Internet Technologies

5

IS 350Systems Analysis and Design

5

IS 360Database Technologies

5

IS 470IT Service Management

5

International Management Emphasis

The International Management emphasis provides students with a wide range of knowledge and skills to enable them to function effectively in the world of international business. Students may choose to concentrate on a geopolitical region of interest throughout the emphasis courses, or use each course to broaden their knowledge of different regions of the world.

BSM 411Introduction to Geopolitics

5

BSM 412International Financial Management

5

BSM 413International Trade and Logistics

5

BSM 414International Management

5

MK 388Global Marketing

5

Marketing Emphasis

The Marketing emphasis provides students with a solid foundation in general business as well as marketing fundamentals. Students explore global marketing and marketing research, as well as advertising and consumer behavior. Internet marketing is also a key element of the program.

MK 386Marketing Research

5

MK 388Global Marketing

5

MK 390Advertising & Sales Promotion

5

MK 402Understanding Consumer Behavior

5

MK 401E-Marketing

5

Project Management Emphasis

The Project Management emphasis augments the core curricula with a solid foundation in how to organize, lead, and schedule projects in a variety of disciplines. Our courses are based on the Project Management Institutes’ (PMI©) Body of Knowledge (PMBOK®). All of our Project Management courses qualify for PMI’s Professional Development educational/training Units (PDU®), which are a crucial qualification part of PMI’s coveted Project Management Professional (PMP®) certification.

PM 401Introduction to Project Management

5

PM 404Project Scheduling and Cost Management

5

PM 406Project Risk and Change Management

5

PM 407Intro to Cost Management in Projects

5

PM 408People and Communication in Projects

5