2020-2021 Catalog

MBA 525 Applied Marketing

This course is designed for students to focus on marketing strategies and the associated processes that drive an organization’s marketing department. Applied marketing is a business function that identifies current unfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, and decides on appropriate products, services, and programs to serve these markets. The purpose of this course is to focus on marketing strategies and the processes that are associated with it including tracking and revenue projections.

Credits

3

Prerequisite

MBA 500, MBA 501