2021-2022 Catalog

MBA 525 Applied Marketing

This course is designed for students to focus on marketing strategies and the associated processes that drive an organization’s marketing department. Applied marketing is a business function that identifies current unfilled needs and wants, defines and measures their magnitude, determines which target markets the organization can best serve, and decides on appropriate products, services, and programs to serve these markets. The purpose of this course is to focus on marketing strategies and the processes that are associated with it including tracking and revenue projections.

Credits

3

Prerequisite

MBA 500, MBA 501

Outcomes

  1. This course will prepare students to:
  2. Assess key performance indicators metrics and cost estimates.
  3. Analyze the macro and micro environment in relation to a business opportunity including a target analysis.
  4. Design a succinct presentation style and content to support a marketing plan.
  5. Construct revenue projections.
  6. Demonstrate the ability to reach established goals by creating strategies with research evidence for each of the marketing mix variables.
  7. Conduct an analysis to identify strengths, weaknesses, opportunities and threats using a comprehensive market and competitive analysis.