2021-2022 Catalog

MBA 551 Entrepreneurship and the Art of Creative Thinking

This course approaches entrepreneurship as a creative process, something typically learned in the arts, not in  business school. Creativity is characterized by the ability to see the world in new ways and is a process ready to be  unlocked within each person. It can include observing, editing, strong branding and brainstorming, and networking.  Students will be guided through the concept of thinking like a startup of their own career, founder of a business, or  leader of a department. Additional topics include product/service development, managing customer experiences,  entrepreneurial leadership, innovation strategies and methods, and leading creative teams.