Marketing, Graduate Certificate
The graduate certificate in Marketing is designed for individuals seeking to deepen their understanding of marketing specifics and advance their career into a marketing leadership role. Upon successful completion of the program, you will have gained an in-depth understanding of marketing issues such as branding, consumer behavior, channel management and public relations. Because we focus on sustainability practices and principles, you’ll also gain the knowledge you need to market products and services responsibly and successfully in the 21st century.
Total Required Credits (18 Credits)
Required Courses
| MK 526 | Strategic Brand Creation & Management | 3 |
| MK 527 | Consumer Behavior | 3 |
| MK 528 | Marketing Metrics | 3 |
| MK 529 | Marketing Communications | 3 |
| MK 575 | Marketing in the New Economy | 3 |
| MBA 525 | Applied Marketing | 3 |