COM 465 Contemporary Social Media Tools and Applications (HU or SS)
This course explores social media, including its tools and applications, from a business perspective. The impact of social media on business in today’s global economy is analyzed, as well as, ethical guidelines and issues of privacy. Students compare and contrast the functions of social media, critically analyze a real-life business’s use of social media, summarize key findings, and develop recommendations for improvement. Upon completion of this course, students are prepared to assess, make recommendations for, and/or establish a social media presence for a business setting.