BUS 458 Meta-Conditions: Evolving Desired Collective Behaviors
In today’s modern era, the success of a wide range of companies relies on their strategic and innovative capacities to design proper conditions, such as phone applications, tablets, virtual assistants, chatbots, product/service history, and publicity strategies. In this course, students will learn the fundamentals of designing intangible conditions that might stimulate the emergence of a certain behavior in the majority of the members of a social system. An example includes developing and offering an inexpensive and highly attractive tablet to stimulate online purchasing habits among a large number of people (collective behavior). Key topics include evolutionary engineering, complex systems, emergence, natural selection, self-organization, crowd psychology, cognitive biases, and social heuristics.