MBA 523 Design Thinking for Innovation
In this course, students will be immersed in the core skills and mindsets of design thinking for solving human centered problems and meeting new requirements, unarticulated needs, and/or existing market demand. Students will learn how to use design thinking to generate innovation, how to seek new ideas in the form of a method, device, and/or product or service. Additional topics include redefining value and shifting markets and customer behavior.