BUS 310 Business Communications (HU)

This course introduces the notion of communication as an element that stimulates decisions and/or behaviors within an organizational context. Emphasis is placed on how managers can guide individual and team behavior toward fulfilling tactical and strategic objectives by engineering communication networks within the company’s social systems. This translates into identifying opportunities for establishing or breaking connections between team members or units. Key topics that will help students gain theoretical and practical knowledge and skills include communication theories, verbal and nonverbal communication strategies, cover letters, resumes, interviews, cultural diversity, cross-cultural communication, interpersonal communication and development of coalitions, business and professional writing and presentations, and the influence of technology such as artificial intelligence on business communication.

Credits

5

Outcomes

1. This course will prepare students to:
2. Develop a map of the company’s political terrain to inform decisions related to forming and guiding collective behaviors including coalitions.
3. Demonstrate the ability to participate effectively in interpersonal communication and small group decision-making.
4. Develop a customized resume and cover letter.
5. Select communication technology appropriately and effectively to create value for the company.
6. Influence the audience using professional presentations.
7. Demonstrate competency in the fundamentals of business writing, reporting, and research.