COM 321 Mass and Niche Communications (HU)

Advertising conveys compelling messages in order to sell goods and services. Due to its effectiveness as a means of influencing opinion and behavior, the methods and strategies of advertising have come to be deployed in other forms of mass communication. During this course students will closely observe, analyze, and interpret advertising to discover how persuasive messages are constructed and operate. Students will explore the methods and the practices of advertising and marketing as persuasive messaging. This approach will give students an understanding of advertising and persuasion in mass communications.

Credits

5

Outcomes

1. This course will prepare students to:
2. Critically evaluate advertising construction and content and mass communication forms of persuasion.
3. Find, evaluate and apply information.
4. Explore ethical and legal issues of advertising.
5. Understand the development of persuasive messages.
6. Analyze the role and structure of advertising and mass communication forms of persuasion.