COM 478 Integrating Social Media Marketing (HU or SS)
This course will prepare the student to strategically utilize social media platforms in an integrated marketing and/or business plan. Students will learn when and why specific and contemporary social media tools and platforms should be used and how to leverage them as part of an integrated strategic communications and/or marketing/business plan for branding, sales, communication, and other goals. Exploring how these tools – which, depending on the current social media landscape, may include blogs, microblogs, podcasts, and online social networks, among others – are being integrated professionally, students will also prepare their own social media marketing promotion plans.