DBA 625 Industry Analysis and Market Innovation

In this course, students examine concepts of thought leadership, product innovation, existing and emerging markets, and product capabilities. Emphasis is placed on innovative product development, differentiation, positioning, as well as consumer demand and market share. By completing this course, students develop requisite skills to grow as visionary thought leaders, develop objectivity through critical analysis, and initiate creative messaging designed to engage and inspire consumers, employees, and other key stakeholders.

Credits

6

Outcomes

1. This course will prepare students to:
2. Analyze trends and emerging challenges in the business context.
3. Conduct quantitative and qualitative research to inform strategic decision-making in the business context.
4. Develop innovative and research-based solutions for emerging problems in the business context.