MG 495 Management Strategy *

Management Strategy is the capstone course for the Bachelor of Arts in Management. This class is designed to cultivate students’ knowledge and skills related to the primary phases of strategic management including strategy formulation, implementation, and evaluation. The strategic management framework that is utilized in this class enables students to gradually build a cohesive body of knowledge about the three primary phases by integrating complementary insights from coursework in management, critical thinking, ethics and leadership, marketing, project management, and human resources. Upon completion of this course, students will possess the knowledge and skills that help to develop effective strategic plans, which in turn can secure strategic success by aligning an organization’s internal capabilities with external demands.  

Credits

5

Prerequisite

Enrollment in the BAM program is required. Prior to enrolling in MG 495, students must be in their last quarter of study. Any exceptions must have special permission from the BAM Program Director.

Outcomes

1. This course will prepare students to:
2. Identify the major components of the strategic management process and apply that framework to strategic business, marketing, human resources, and project management situations.
3. Identify and discuss key internal and external forces that must be examined in formulating strategies.
4. Diagram and explain the SWOT Matrix.
5. Evaluate alternative strategies to select a strategy for execution.
6. Identify and evaluate contemporary management and ethical issues, and the impact such issues have upon individual business organizations.
7. Apply the dynamics of group decision making and teamwork.
8. Find, evaluate, and utilize information to support professional and organizational development.
9. Create and professionally communicate a strategic implementation plan.