MK 300 Principles of Marketing

This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.

Credits

5

Outcomes

1. This course will prepare students to:
2. Analyze marketing factors that contribute to a product’s success or failure.
3. Assess marketing’s role in discovering and satisfying consumer’s needs, wants and behaviors.
4. Determine market size through a target market analysis.
5. Develop a comprehensive and actionable plan designed to introduce a new product into the marketplace.
6. Evaluate the marketing presence of various companies in the marketplace.
7. Evaluate consumer behavior and marketing’s role in successfully meeting consumer needs and wants.
8. Examine traditional and interactive marketing and how they create customer value.
9. Utilize environmental scanning to identify opportunities and threats in the marketing environment.