DBA 615 Organizational Identity and Culture

In this course students are asked to examine the human side of an organization to understand its culture and the impact that it has on efficiency. Students will select organizations and investigate how well the cultural factors are helping or hindering the members of the organization as they attempt to meet their stated goals and objectives. Students will also analyze factors that impact customer loyalty, brand perception, organizational identity, and will demonstrate how they are impacted by the human side of the organization. At the end of this course, students will be able to state cultural improvements that lead to organizational efficiency by looking at the links between cultural factors within the organization as well as key stakeholders' perceptions.

Credits

6

Outcomes

1. This course will prepare students to:
2. Analyze a familiar organization's identity and its connection to culture.
3. Evaluate a familiar organization's culture from a strengths-based perspective.
4. Evaluate connections between organizational identity and culture as they relate to the efficiency of the organization's current practices.
5. Synthesize research, interviews, and artifacts creating a strategic profile of a known organization's identity and culture.
6. Create strategic recommendations for the alignment and/or improvement of organizational identity and culture.