HL 430 Healthcare Marketing

This course provides students an understanding of the use of marketing in the healthcare sector, including the creation of a marketing plan, the use of focus groups, and the creation of a marketing budget. Emphasis is placed on identifying market demographics, targeting, and positioning as well as decisions about product and service design, pricing and placement, and the promotion of health services. Students will gain an understanding of market research and the application of marketing strategies and tactics to support an organization's core strategies.

Credits

5

Outcomes

1. This course will prepare students to:
2. Analyze the use of marketing in the healthcare sector, including the creation of a marketing plan, the use of focus groups, and the creation of a marketing budget.
3. Identify market demographics, targeting, and positioning as well as decisions about product and service design, pricing and placement, and the promotion of health services.
4. Assess market research and the application of marketing strategies and tactics to support an organization's core strategies.
5. Explain the concept of product loyalty.