MAL 532 Thought Leadership and Creativity

Thought leaders are trusted experts who inspire, challenge, and motivate people. Through creative advancement and thinking, thought leaders provide information, processes, and methods that engage and inspire consumers, employees, and other stakeholders. Students will analyze what makes a thought leader and how these leaders increase an organization’s strategic visibility.

Credits

3

Outcomes

1. This course will prepare students to:
2. Develop a thought leadership strategy for an organization.
3. Analyze organizations that have successfully navigated thought leadership strategies.
4. Analyze a strategic process that can help organizations achieve a thought leadership strategy.