BUS 466 Entrepreneurship and Small Business Management

This course provides an introduction to entrepreneurship whether a new venture, a small business, or a new initiative in an existing company. Topics include business planning, financing, market development, operations, management, legal issues, and social responsibility as they relate to starting and running an entrepreneurial venture or small business. Topics are presented in the context of developing an overall new venture business plan where students will develop a plan for a real or imaginary business.

Credits

5

Outcomes

1. This course will prepare students to:
2. Apply design thinking to translate broadly defined opportunities into actionable innovation possibilities and recommendations for key stakeholders and their organizations.
3. Utilize the Business Model Canvas to systematically reflect on a proposed business model.
4. Examine planning from an entrepreneurial perspective.
5. Demonstrate how to interview and communicate with potential customers in order to better understand their needs and convert observation data to insights.
6. Develop a pitch deck to communicate a start-up’s business description, value proposition, market opportunity, and revenue potential.