ENT 610 Innovation Strategy

Innovation and development of new products and services are essential for the success of any organization. This course discusses the stages in the new product development process and avenues for making the process more productive. Specific topics covered include entrepreneur leadership tools, creative techniques for idea generation, analytical techniques and tests for new products and services. The course has both a creativity and quantitative focus and addresses issues that are very relevant to managers on a day-to-day basis and is useful if the student is creating a neighborhood establishment, a global trading business or a tech start-up.

Credits

3

Outcomes

1. This course will prepare students to:
2. Appraise entrepreneurial leadership traits and how they reflect on personal competencies and interests.
3. Develop a new business concept using innovation techniques.
4. Evaluate a new business using concept testing methods.
5. Compare creativity techniques.
6. Support a new venture opportunity using a market and customer analysis.