ENT 640 New Venture Implementation *

In today's online world, marketing and funding have been transformed. The course examines the skills and tools entrepreneurs need for bootstrap marketing in their firms, this includes funding marketing, distribution, customer service, and promotion. Marketing, legal and human resource issues for new businesses are covered. The capstone project includes posting the proposed new business pitch on a crowd-funding site.

Credits

3

Prerequisite

ENT 630

Outcomes

1. This course will prepare students to:
2. Analyze different distribution channels.
3. Develop an investor pitch story executed on a crowdfunding platform.
4. Assess legal considerations in implementing the business.
5. Identify marketing strategies and tactics that are especially relevant to start-up businesses.
6. Evaluate team building and diversity needs for a new business.