HL 546 Healthcare Strategic Planning and Implementation

Students examine the role of strategic planning in achieving organizational performance as well as the notion of planning as a cyclical process within a healthcare organization. Students also explore key concepts in strategic planning, including identifying the relationship of the plan to the organization’s mission, values, and vision; assessing the competition; identifying external influences and resources; forecasting trends in organizational performance; setting goals; selecting strategies; implementing marketing actions; identifying implications of the strategic plan on organizational finances and human resources; and evaluating the plan’s progress.

Credits

3

Outcomes

1. This course will prepare students to:
2. Develop a plan for a healthcare organization using the stages of strategic planning.
3. Forecast and identify the implications of change in the healthcare market.
4. Incorporate strategic thinking into management routines.
5. Assess the role of leadership in formulating and maintaining a strategic plan.
6. Perform an environmental analysis to identify market trends.