MBA 551 Entrepreneurship and the Art of Creative Thinking

This class is designed to familiarize students with the fundamentals of entrepreneurship and the creative process. Students learn about generative contexts, frameworks, methods, and tools that facilitate the development, evaluation, planning, commercialization, and management of innovative solutions. The toolkit offered in this course helps students identify and evaluate the potential of new business opportunities with consideration of market demands and dynamics, customer needs, rivals, and industry attractiveness. Key topics include the entrepreneurial process, environment, challenges, and strategies, opportunity recognition and assessment, design thinking, innovation and entrepreneurship, business models and planning, financing entrepreneurship, creative thinking, sustainability for startups, and emerging trends in entrepreneurship.   

Credits

3

Outcomes

1. This course will prepare students to:
2. Identify and evaluate potential venture ideas.
3. Apply the entrepreneurial and creative processes to generate, evaluate, and plan the implementation of an innovative solution.
4. Develop a business model for a new venture.
5. Devise a high-level business plan for a new venture.
6. Develop innovation solutions to solve environmental problems and promote sustainability.
7. Assess the market potential for a new venture, including customer needs, competitors, and industry attractiveness.