MBA 555 Business Strategy *

In this course students will study various strategies used in business today. Students will analyze several cases, to compare and contrast the details of different types of strategies used successfully and unsuccessfully by various companies. Students will explore the ways different strategies can affect marketing, financial conditions, competitive ability, operations, and human resources.

Credits

3

Prerequisite

All MBA courses except for MBA 560 and MBA 565.

Outcomes

1. This course will prepare students to:
2. Apply critical thinking to complex business simulations.
3. Utilize business simulations to make executive management decisions for every aspect of leading and managing a complex, multidimensional business.
4. Communicate professionally both orally and in writing, business planning, concepts, and processes.
5. Apply a systematic method of strategic analysis to real world business issues.
6. Conduct strategic analysis in a variety of industries and competitive situations.
7. Formulate strategic plans and recommendations for business growth.
8. Utilize strategic thinking to formulate sustainable competitive strategies and make recommendations to decision makers for action.
9. Integrate knowledge and skills across the business functional areas and exhibit the ability to lead, make decisions, and function as an effective member of an executive management team.